Elevated Reward Response Linked to Weight Gain.

This research suggests an explanation for why we want more and how we are unsatisfied when we get it. It suggests that anything we find rewarding or pleasurable, if pursued to excess , untimely leads to a desensitization to that reward or pleasure. This loss of the capacity for feeling pleasure with the previously rewarding activity, may prompt us to try even harder to get more, paradoxically decreasing our ability to feel more pleasure from that experience. There is wisdom in the old adage “moderation in all things.”